Selected Works
Submerge | Interactive Ocean Ecology
The Problem
Guerlain’s current visual identity leans into modern design, but its connection to heritage and craftsmanship is less apparent, limiting how clearly it communicates its core values of luxury, tradition, and sustainability.
The Solution
Art Nouveau elements inform a distinctive typography and cohesive visual system, bridging Guerlain’s heritage with a contemporary design strategy across interfaces and packaging.
Full Process
Context
Guerlain’s Mission Statement
To create luxurious beauty and fragrance products, blending heritage with innovation. Guerlian is committed to sustainability and using nature’s finest ingredients to enhance well-being, celebrating individuality while caring for people and the planet.
Typography
Creating the Logotype
To create luxurious beauty and fragrance products, blending heritage with innovation. Guerlian is committed to sustainability and using nature’s finest ingredients to enhance well-being, celebrating individuality while caring for people and the planet.
The Symbolic Bee
Heritage & prestige
Connects to Guelain’s iconic “Bee Bottle” and French royal history, reinforcing its timeless identity.
Symbol of craftsmanship
Bees represent diligence and precision, mirroring their focus on expert craftsmanship.
Sustainability
Commitment to environmental responsibility and the use of natural, ethically sourced ingredients.
Email Interface
Elevating Guerlain’s Digital Communication
This redesigned email interface reimagines Guerlain's promotional assets, blending Art Nouveau-inspired visuals with a user-friendly layout. The design walks the user through the personalization of the iconic "Bee Bottle" Perfume line through modular steps on the customization process.
AB Testing
Which design communicates luxury, sustainability, and craftsmanship?
In a class-wide evaluation, 100% of participants agreed that the redesign more effectively communicates Guerlain's mission statement compared to their current branding.
Packaging & Physical Design
Guerlain Packaging Redesign
Featuring Art Nouveau-inspired visuals and intricate details, the updated designs create a cohesive and elevated brand experience. From business cards to luxury gift bags, each piece reflects the brand’s commitment to exclusivity and sophistication, enhancing the tactile connection with Guerlain’s heritage.
Reflections
Honoring Guerlain’s Timeless Identity
Through this project, I learned the importance of staying true to a brand's mission and values rather than succumbing to fleeting design trends. By prioritizing Guerlain’s heritage and authenticity, I confirmed my belief that a strong and consistent visual identity fosters deeper consumer loyalty. This experience highlighted that genuine storytelling and design rooted in a brand’s core essence create lasting impact, resonating far beyond surface-level aesthetics.
Continue Exploring
Flux
Adaptive platform for emotional awareness
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Guerlain
Elevated branding and digital design for Guerlain.
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