Selected Works
Selected Works
Typographic & Visual Identity Redesign
Guerlain: Typographic & Visual Identity Redesign
Typographic & Visual Identity Redesign
Skills
Typographic Design, Illustration, High-Fidelity Mockups, Package Design, Research
Role
Branding/UI Designer
Duration
4 weeks | Individual Project
Tools
Figma, Adobe Ai & Ps
Skills
Typographic Design, Illustration, High-Fidelity Mockups, Package Design, Research
Role
Branding/UI Designer
Skills
Typographic Design, Illustration, High-Fidelity Mockups, Package Design, Research
Duration
4 weeks
Tools
Figma, Adobe Ai & Ps
Tools
Figma, Adobe Ai & Ps
The Problem
Guerlain’s current visual identity leans into modern design, but its connection to heritage and craftsmanship is less apparent, limiting how clearly it communicates its core values of luxury, tradition, and sustainability.
Guerlain’s visual identity has aligned with modern design trends, which diminishes its connection to its rich heritage and artisanal craftsmanship. This shift reduces the effectiveness of communicating the brand’s core values of luxury, tradition,
and sustainability.
The Problem
Guerlain’s current visual identity leans into modern design, but its connection to heritage and craftsmanship is less apparent, limiting how clearly it communicates its core values of luxury, tradition, and sustainability.
The Solution
Art Nouveau elements inform a distinctive typography and cohesive visual system, bridging Guerlain’s heritage with a contemporary design strategy across interfaces and packaging.
The Solution
Art Nouveau elements inform a distinctive typography and cohesive visual system, bridging Guerlain’s heritage with a contemporary design strategy across interfaces and packaging.
Context
Guerlain’s Mission Statement
To create luxurious beauty and fragrance products, blending heritage with innovation. Guerlian is committed to sustainability and using nature’s finest ingredients to enhance well-being, celebrating individuality while caring for people and the planet.
Process
Creating the Logotype
Golden yellow for a luxurious hue. Inspired by the successful fragrance line “The Bee Bottle” with the significant bee motif
Tall, elongates shapes with clean curves to portray elegance, refinement, and resemble hand-crafted lettering
The slightly flared serif design combines timeless appeal with a resemblance to organic forms.
Kerning enhances readability by providing breathing room between each letter. Some areas vary in space, creating a crated quality
The Symbolic Bee
Heritage & prestige
Connects to Guelain’s iconic “Bee Bottle” and French royal history, reinforcing its timeless identity.
Symbol of craftsmanship
Bees represent diligence and precision, mirroring their focus on expert craftsmanship.
Sustainability
Commitment to environmental responsibility and the use of natural, ethically sourced ingredients.
Context
Guerlain’s Mission Statement
To create luxurious beauty and fragrance products, blending heritage with innovation. Guerlian is committed to sustainability and using nature’s finest ingredients to enhance well-being, celebrating individuality while caring for people and the planet.
Process
Creating the Logotype
The Symbolic Bee
Heritage & prestige
Connects to Guelain’s iconic “Bee Bottle” and French royal history, reinforcing its timeless identity.
Symbol of craftsmanship
Bees represent diligence and precision, mirroring their focus on expert craftsmanship.
Sustainability
Commitment to environmental responsibility and the use of natural, ethically sourced ingredients.
Email Interface
Elevating Guerlain’s Digital Communication
This redesigned email interface reimagines Guerlain's promotional assets, blending Art Nouveau-inspired visuals with a user-friendly layout. The design walks the user through the personalization of the iconic "Bee Bottle" Perfume line through modular steps on the customization process.
Business Card
Samples & Smaller Packaging
Complimentary Envelope
Perfume Box
Luxury Bag Packaging
AB Testing
Which design communicates luxury, sustainability, and craftsmanship?
In a class-wide evaluation, 100% of participants agreed that the redesign more effectively communicates Guerlain's mission statement compared to their current branding.
Guerlain Packaging Redesign
Featuring Art Nouveau-inspired visuals and
intricate details, the updated designs create a cohesive and elevated brand experience. From business cards to luxury gift bags, each piece
reflects the brand’s commitment to exclusivity and sophistication, enhancing the tactile connection
with Guerlain’s heritage.
Packaging & Physical Design
Honoring Guerlain’s Timeless Identity
Through this project, I learned the importance of staying true to a brand's mission and values rather than succumbing to fleeting design trends. By prioritizing Guerlain’s heritage and authenticity, I confirmed my belief that a strong and consistent visual identity fosters deeper consumer loyalty. This experience highlighted that genuine storytelling and design rooted in a brand’s core essence create lasting impact, resonating far beyond surface-level aesthetics.
Reflections
The Symbolic Bee
Heritage & prestige
Connects to Guelain’s iconic “Bee Bottle” and French royal history, reinforcing its timeless identity.
Symbol of craftsmanship
Bees represent diligence and precision, mirroring their focus on expert craftsmanship.
Sustainability
Commitment to environmental responsibility and the use of natural, ethically sourced ingredients.
Process
Creating the Logotype
Golden yellow for a luxurious hue. Inspired by the successful fragrance line “The Bee Bottle” with the significant bee motif
Tall, elongates shapes with clean curves to portray elegance, refinement, and resemble hand-crafted lettering
Slightly flared serif for timeless appeal. Aligns with Art nouveau influences resembles organic forms
Kerning enhances readability by providing breathing room between each letter. Some areas vary in space, creating a crated quality
Email Interface
Elevating Guerlain’s Digital Communication
This redesigned email interface reimagines Guerlain's promotional assets, blending Art Nouveau-inspired visuals with a user-friendly layout. The design walks the user through the personalization of the iconic "Bee Bottle" Perfume line through modular steps on the customization process.
Business Card
Samples & Smaller Packaging
Complimentary Envelope
Perfume Box
Luxury Bag Packaging
AB Testing
Which design communicates luxury, sustainability, and craftsmanship?
In a class-wide evaluation, 100% of participants agreed that the redesign more effectively communicates Guerlain's mission statement compared to their current branding.
Guerlain Packaging Redesign
Featuring Art Nouveau-inspired visuals and intricate details, the updated designs create a cohesive and elevated brand experience. From business cards to luxury gift bags, each piece reflects the brand’s commitment to exclusivity and sophistication, enhancing the tactile connection with Guerlain’s heritage.
Packaging & Physical Design
Honoring Guerlain’s Timeless Identity
Through this project, I learned the importance of staying true to a brand's mission and values rather than succumbing to fleeting design trends. By prioritizing Guerlain’s heritage and authenticity, I confirmed my belief that a strong and consistent visual identity fosters deeper consumer loyalty. This experience highlighted that genuine storytelling and design rooted in a brand’s core essence create lasting impact, resonating far beyond surface-level aesthetics.
Reflections
AB Testing
Which design communicates luxury, sustainability, and craftsmanship?
In a class-wide evaluation, 100% of participants agreed that the redesign more effectively communicates Guerlain's mission statement compared to their current branding.
Packaging & Physical Design
Guerlain Packaging Redesign
Featuring Art Nouveau-inspired visuals and intricate details, the updated designs create a cohesive and elevated brand experience. From business cards to luxury gift bags, each piece reflects the brand’s commitment to exclusivity and sophistication, enhancing the tactile connection with Guerlain’s heritage.
Complimentary "Thank You"
Sample Packaging
Business Card
Perfume Box
Luxury Bag Packaging
Reflections
Honoring Guerlain’s Timeless Identity
Through this project, I learned the importance of staying true to a brand's mission and values rather than succumbing to fleeting design trends. By prioritizing Guerlain’s heritage and authenticity, I confirmed my belief that a strong and consistent visual identity fosters deeper consumer loyalty. This experience highlighted that genuine storytelling and design rooted in a brand’s core essence create lasting impact, resonating far beyond surface-level aesthetics.
Guerlain’s Mission Statement
To create luxurious beauty and fragrance products, blending heritage with innovation. Guerlian is committed to sustainability and using nature’s finest ingredients to enhance well-being, celebrating individuality while caring for people and the planet.
Context
Process
Creating the Logotype
The Symbolic Bee
Heritage & prestige
Connects to Guelain’s iconic “Bee Bottle” and French royal history, reinforcing its timeless identity.
Symbol of craftsmanship
Bees represent diligence and precision, mirroring their focus on expert craftsmanship.
Sustainability
Commitment to environmental responsibility and the use of natural, ethically sourced ingredients.
Sample Packaging
Business Card
Perfume Box
Luxury Bag Packaging
Complimentary "Thank You"
AB Testing
Which design communicates luxury, sustainability, and craftsmanship?
In a class-wide evaluation, 100% of participants agreed that the redesign more effectively communicates Guerlain's mission statement compared to their current branding.
Packaging & Physical Design
Guerlain Packaging Redesign
Featuring Art Nouveau-inspired visuals and intricate details, the updated designs create a cohesive and elevated brand experience. From business cards to luxury gift bags, each piece reflects the brand’s commitment to exclusivity and sophistication, enhancing the tactile connection with Guerlain’s heritage.
Honoring Guerlain’s Timeless Identity
Through this project, I learned the importance of staying true to a brand's mission and values rather than succumbing to fleeting design trends. By prioritizing Guerlain’s heritage and authenticity, I confirmed my belief that a strong and consistent visual identity fosters deeper consumer loyalty. This experience highlighted that genuine storytelling and design rooted in a brand’s core essence create lasting impact, resonating far beyond surface-level aesthetics.
Reflections
Elevating Guerlain’s Digital Communication
This redesigned email interface reimagines Guerlain's promotional assets, blending Art Nouveau-inspired visuals with a user-friendly layout. The design walks the user through the personalization of the iconic "Bee Bottle" Perfume line through modular steps on the customization process.
Email Interface
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Ryan.markley@live.com
Romarkle@ncsu.edu
(919) 818- 4747
ryan.markley@live.com
(919) 818- 4747
Ryan.markley@live.com
Romarkle@ncsu.edu
(919) 818- 4747